Insights to Inform Marketing Efforts within State Fish and Wildlife Agencies

Co-Chairs:

Kristin Phillips, Michigan Department of Natural Resources
Stephanie Hussey, Recreational Boating & Fishing Foundation

Overview:

Over the past decade, state fish and wildlife agencies have seen opinion shift on the value and importance of marketing. Originally considered a luxury or something state agencies don?t do, now state agencies are turning to marketing experts to implement strategies and utilize today?s technology, to understand customer behaviors and motivations, and to help their work be more relevant to an ever-changing public.

Marketing ? when it?s done correctly ? is an art and a science driven by research and metrics. Understanding customers? interpretation of messages and actions is key to implementing successful marketing strategies. The language and channels used can shape perceptions of the work state fish and wildlife agencies do and influence attitudes and behaviors. We hold and manage resources in public trust for our citizens and now, more than ever, it is important that they understand our ?products? and the value they bring to everyone.

Many state agencies have implemented successful marketing approaches. In this session, marketing experts from these agencies will relay their experiences with enhanced marketing efforts for state fish and wildlife conservation programs.

AGENDA: Insights to Inform Marketing Efforts within State Fish and Wildlife Agencies