In recent years, many within the fish and wildlife management community have questioned the validity of marketing as a legitimate tool in the resource management toolbox. Yet, as the conservation community is battling the issue of its relevance to the American public, it has become abundantly clear that our fish and wildlife agencies’ management methods, as well as our nation’s natural resources, are misunderstood and undervalued by the general public. The conservation community conserves and manages natural resources in public trust for their constituents. Now, more than ever, those constituents need to understand the results of agency conservation work, its value to them, and how they can access more of it. A critical component to achieving this awareness is the ability to effectively communicate and relate with our customers. What agencies say and how they say it is incredibly important. The language and channels used to communicate the right messages can influence our customers’ attitudes and behaviors, which in turn will influence natural resources policy and management decisions.
If the conservation community does not take advantage of current trends in technology, marketing strategies, and best practices to reach target audiences, natural resources and the agencies who manage them will never achieve relevancy.
This session will explore practical marketing strategies for natural resource managers in today’s digital communication reality, and present successes and failures of past marketing efforts.